I'm in Pittsburgh this weekend for Fresh Fest Beer Fest, and I'm taking in quite a few things that will likely become #content. I toured PNC Park and attended a Steelers game yesterday, and while it needs no justification, the festival (and my adjacent beers) will make it to a post and respective social media as well.
For many, myself included, beer is a part of the Cadence of Game Day, from the tailgate lot, to the pregame/postgame pub stop, to the bottle or can in front of you while you watch on TV. In the context of 80 Minutes, beer has made a few features over the years, both in the context in and beyond sports and marching/athletic music. Fresh Fest is also a fully cultural experience that I'm looking forward to experiencing - and, in fact, already have in the time that I've been here in Pittsburgh. So when you catch this beer content, just know that like loyalty and royalty, it's in our DNA.