We learned back in October that Greensboro will be home to an NBA D-League affiliate of the Charlotte Hornets. In the waning days of 2015, we learned that team would be known as the Greensboro Swarm.
I can dig it.
First and foremost, it's wise to tie their brand so closely to that of the parent franchise. The Hornets brand has been a force to be reckoned with since the days of the Starter jacket, and the recent return after a decade with the Charlotte Bobcats has reenergized the pro ball interests of a basketball-mad state.
The addition of the Swarm has a lot going for it. Greensboro is easily accessible from each of NC's major population centers. The Greensboro Coliseum's facilities are top notch, and I'm interested to see how they transform the Pavilion - a standalone facility on the Coliseum grounds - into the fieldhouse that will host the Swarm. Greensboro has already shown its passion for minor league sports, with the Greensboro Grasshoppers - the Miami Marlins' single A affiliate - already being a huge draw. Assuming the price point is favorable, I can see the Swarm really taking off here.