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Monday, August 16, 2010

"He Loved Big Brother"

But it was all right, everything was all right, the struggle was finished. He had won the victory over himself. He loved Big Brother.
-George Orwell, 1984

I hope that's not a spoiler, but if it is, you may have slept through high school.

So this is no revisionist history. I've been a pretty vocal about my feelings towards UMBC's new logo. But some time recently, I started to look at it a little differently. Maybe it's brainwashing. Maybe it's near-unconditional love of my alma mater. Maybe it's making my peace with the inevitable before our teams begin competing again. But during some time in the past few weeks, that logo stopped being something they did and something WE are. Don't get me wrong, I still don't think it's perfect, and it may still benefit from some of the changes I mentioned (most notably less white space in favor of gold), but now, seeing that dawg looking austerely has stopped annoying me and started filling me with pride.
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